Even in times of rapid change and information overload, bulthaup has consistently been a company that has remained true to its self-understanding as a place of reflection, contemplation and ceaseless curiosity. Critical approaches, an enlightened attitude and mobile thinking are all part of the company's spirit. Identity and the company's character are as clearly evident in the facets of bulthaup's philosophy as they are in the conscientiousness and expertise of the people who work here. Unmistakability and consistency are key terms in the world of bulthaup. Unmoved by fast-moving fashions and superficial trends, bulthaup measures itself against the guiding principle of its own values. These include: Absolute customer orientation, integrity and the desire to be "the best”. This background sets the standards for consistent commerce - in the uncompromising stance when it comes to quality, in the passion when it comes to detail and in the ethical considerations when it comes to processing the best materials properly. And in integrity - not just in relation to products and materials.

The brand and the company are shaped by a study of living and eating habits of people from all over the world and by the expertise and commitment of over 1,000 staff and retail partners from some 50 nations. The company's culture is consequently an international one that is open to global ideas. This corresponds to bulthaup's self-understanding, the belief in the success of the company and its products, in the company's performance ability and pride in this successful and very special brand.